I entered the world of SEO as an affiliate marketer working from the bedroom of my college apartment. Even as my career progressed, I still worked alone. But when I became an SEO consultant at Distilled, managing a project that might involve multiple people became an vital skill.
I’d like to share some tips on improving SEO project management, some things I’ve learned along the way, and also give you some insights into the way Distilled works.
#1 Project Management Is an SEO Skill
The success of an SEO campaign is not limited to your ability to execute SEO tactics. It’s often dictated by your ability to manage projects, people, clients, and external factors. As your strategies become more complex, learning how to manage a project is an invaluable skill. I believe skills as a project manager helps an SEO manage expectations, put out fires, and work to get buy-in on an idea.
#2 Define and Execute Goals
SEO strategies are complicated, but I believe Distilled has strong process for evaluating and executing a project. I’d break this process into five major components.